Fresh & bold, rebellious pickles' website makeover

Van Holten’s is a well-established company known for its iconic pickles, particularly their individually packaged “Pickle-In-A-Pouch” snacks, which have been a hit with consumers since 1939. Over the years, Van Holten’s has expanded its product offerings and grown its presence across the U.S., becoming a beloved brand in convenience stores, grocery chains, and more. With a focus on fun, convenience, and bold flavors, the company has carved a niche in the snack industry while maintaining a strong connection to its roots.

While we didn’t develop the Van Holten’s website, we played a key role in their recent website redesign. The new aesthetic aimed to reflect the brand’s personality of fun and bold while improving user experience and functionality. The redesign focused on creating a visually engaging site that showcases their products more effectively, with easy navigation and a user-friendly layout.