HyperActive brand Identity
Andi Gola
This wasn’t just about a new color palette, logo standards, or typography guidelines it was about establishing a new creative ecosystem custom-built for a new era of digital fandom. From a suite of screen-friendly gradients to an in-depth library of iterative digital display ads, we gave HyperActive all the tools it needs to stand out.
Building off the DNA of the HyperActive masterbrand, we worked for over half a year with HyperActive to develop a robust style guide and flexible visual identity designed to help HyperActive change the game in entertainment arena.
In our design phase, we built the HyperActive identity into a high-end, hyper-modern system. After designing the brand mark, we broke it into the geometric shapes that form the basis for the brand’s graphic language. Each piece can be reassembled into an infinite array of possibilities, in 2D or 3D space, forming an ever-expanding design system that welcomes creative expression.
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Posted Sep 25, 2026
Building off the DNA of the HyperActive masterbrand
