RINU - A Modern Brand for Longevity and Renewal
Andi Gola
Designing a Premium Longevity Brand from Name to Experience
Brand strategy, identity, tone of voice, and video content crafted to position RINU as a premium Skin. Body. Mind. destination.
I named the brand RINU, meaning Youth in Albanian and read in English as Renew, with the same pronunciation. This dual meaning was intentional, allowing the brand to feel both rooted and international, ready to scale into other markets without losing its essence. At its core, RINU translates to renew me, a direct reflection of its role as a premium longevity and beauty clinic focused on regeneration, balance, and long term wellbeing.
Because the name carried such strategic weight, I designed a luxurious and minimal wordmark that communicates confidence, precision, and timeless quality. The brand promise Skin. Body. Mind. is integrated into the identity, clearly positioning RINU as a holistic destination where beauty, health, and longevity meet.
Beyond the visual identity, I defined a clear and human tone of communication. One that speaks honestly about aging and wellbeing, through simple, relatable messages. This approach led to a system of concise, treatment-specific lines that capture attention and give meaning to the minimal design. The result is a brand led by message, where clarity and emotion do the heavy lifting.
The brand resulted in a highly specific and clean aesthetic, enabling a video-first identity with distinctive visual assets. This system was designed to support clear messaging and strong calls to action, ensuring consistency, recognition, and impact across all touchpoints.
Launch Campaign
For the launch campaign, we produced a single hero image campaign supported by two treatment focused commercials. The films were designed to introduce the brand while clearly communicating RINU’s core services and philosophy.
Welcome aboard RINU - Launch Commercial
Miss Always Late - Laser Hair Removal
Personal Trainer - Body Sculpt
Outcome and Role
The result is a cohesive, scalable brand system built for clarity, trust, and long term growth. RINU launched with a strong visual and verbal identity, a video first communication approach, and a clear positioning as a premium Skin. Body. Mind. destination. Every element works together to communicate confidence, credibility, and holistic care across all touchpoints.
For RINU, I served as Brand Designer and Creative Director, delivering:
Brand strategy
Brand identity design
Naming
Tone of communication
Video content direction
Like this project
Posted Dec 19, 2025
A clear, scalable premium brand with a strong launch, video first identity, and distinctive messaging positioning RINU as a trusted longevity destination.
