AERI Rebranding Project

AERI’s rebrand represents a comprehensive evolution of their identity, built around the complete redesign of their icon. Crafted to reflect their scaling vision, the new icon integrates a subtle and intentional reference to their core expertise in tree management, creating a mark that is both contemporary and connected to their purpose.

The redesign extends to a fully reimagined logo system. A revitalized color palette balances the organic warmth of natural tones with the energy of vibrant accents, offering a visual language that feels grounded. To reinforce the brand’s credibility, the tone of voice has been refined to communicate expertise and trust, while the photography style reflects the harmony of safety, sustainability and human connection, an ethos at the heart of Aeri’s mission.