I approached this real estate project with a clear goal: to disrupt a category filled with predictable, uninspired brands. Real estate branding often leans on tradition; while credibility is key, most fail to connect emotionally. That’s where Toka comes in simple, native, and direct. The name carries cultural relevance while staying short, memorable, and active. The identity was crafted to feel playful yet professional, challenging convention. From typography to motion, every element feels dynamic and adaptive across touchpoints. Toka doesn’t just sell property it tells a story of movement, energy, and approachability. A modern brand for a modern market, one that stands out by refusing to blend in.