As a Creative Strategist and Brand Designer for OneFor, a fast-growing European fintech redefining digital payments, I led the creation and evolution of its visual identity and communication strategy across all digital platforms. My role focused on crafting a consistent and recognizable brand presence that connected visual storytelling with business goals.

Over the course of two years, I designed and directed the production of 200+ social media posts and 100+ high-performing digital ads, ensuring that every piece aligned with OneFor’s core values of speed, simplicity, and connectivity. From developing scalable design systems to shaping campaign narratives, my work combined strategic clarity with creative precision strengthening brand awareness and driving measurable engagement across European markets.

Through this long-term collaboration, I helped position OneFor as more than just another fintech but as a human, design-driven brand that speaks with clarity, confidence, and purpose. Every visual decision, from motion to typography, was guided by strategy and crafted to build trust and connection across every touchpoint.

If you’re building a brand that needs both strategic depth and creative precision, let’s talk.