Wairua - Brand Identity Design

Created a refined brand identity for Wairua, a premium apparel label rooted in minimalism, authenticity, and modern craftsmanship. The system includes Foundational Brand Identity, the logo, the tagline, brand mark, colour palette, typography, and key applications.

To build an identity that felt timeless and global, while still capturing the quiet spirit and depth behind the brand. The visuals needed to work seamlessly across apparel, packaging, and digital and on-ground touch-points.

A clean, confident visual identity that balances simplicity and soul- featuring a strong geometric mark, neutral palette, and a flexible system the brand can grow with. The client loved the clarity and direction, and approved the final identity instantly.