Aleez Pharma Brand Design

Aleez Pharma is a Pharmacy based in Pakistan. At Aleez Pharma, they value:

Professionalism: The importance of adhering to professional standards and ethical principles in the provision of pharmaceutical care.

Patient-centeredness: Aleez Pharma prioritize the needs and preferences of its patients, and strive to provide personalized care and support to each individual.

Quality: They strive to maintain high standards of quality in the products and services they offer, and may invest in quality control measures to ensure safety and effectiveness.

Me and Aleez Pharma teamed up to build a strategy global direction and create the whole visual look and feel of the brand following that strategy.

The objective for a pharmacy logo is to create a visual representation of the pharmacy's brand that is easily recognizable, memorable, and reflective of the pharmacy's values and services. The logo should be designed with the target audience in mind, and should communicate a sense of professionalism, trustworthiness, and care.

Step 1 - Define the pharmacy's brand

Before designing a logo, I must have a clear understanding of the pharmacy's brand, including its mission, values, and unique selling points. This will help to ensure that the logo accurately reflects the pharmacy's brand identity.

Step 2 - Research the competition

Looking at the logos of other pharmacies in the area, as well as national chains, to see what design elements are common and which are unique. This helped me to design a logo that stands out and is distinct from other pharmacies.

Step 3 - Consider the target audience

The pharmacy primarily serves seniors, so a more traditional and classic design might be appropriate, while a pharmacy targeting young families too might benefit from a more modern and playful design which is why I've made a modern design.

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