Saadaat Clinic is a MBBS Doctor's Clinic based in Pakistan. At Saadaat Clinic, they value hard work and patient care. But, they also didn't want to be seen as the typical local health clinic. They wanted to spread a modern feel.

Me and Saadaat Clinic teamed up to build a strategy global direction and create the whole visual look and feel of the brand following that strategy.

The main objective was to differentiate the brand from other Health Clinics by achieving a modern, flat and unique visual identity and making patients more comfortable in visiting the clinic.

Health is very important in a human's life. Saadaat Clinic helps you maintain your health and provide different healthy solutions for daily life.

Step 1 - Target audience

The very first step of the strategy in order to differentiate Saadaat Clinic from other Clinics was to redefine the target audience.

It initially was a very broad target audience because they wanted to attract everyone with the idea. However, to have a more objective-oriented visual identity & strategy, we decided to pivot into focusing on the old aged people. We believe they’re the starting point to convince other generations to try their healthy lifestyle, and this would allow Saadaat Clinic to reach its main mission.

Step 2 - Visual identity

The second step of the strategy was to build a visual identity that would be relevant to the new target audience with keeping in mind the bigger & hidden objectives.

Health • stethoscope • Disciplined • Plus Sign • Care