Glowmy Care is a cosmetics manufacturing company based in Pakistan. At Glowmy Care, they value beauty and diversity. They aim to increase their sales and revenue by expanding their product lines, entering new markets, and improving their distribution channels.

Me and Glowmy Care teamed up to build a strategy global direction and create the whole visual look and feel of the brand following that strategy.

The main objective was to visually communicate the brand's personality, values, and mission. It should be easily recognizable and distinguishable from other beauty brands.

The logo should be adaptable to various marketing materials, such as packaging, websites, and social media profiles. It should be designed to work across different sizes and formats.

Step 1 - Target audience

The very first step of the strategy in order to differentiate Glowmy Care from other Brands was to redefine the target audience.

Women: Women are the primary consumers of cosmetics, so the most targeted audiences for this logo are them. The target audience may include women of different ages, races, and socioeconomic backgrounds.

Men: While women are the primary consumers of cosmetics, men are increasingly becoming interested in skincare and grooming products. Therefore, logo may also target men as their audience.

Step 2 - Visual identity

The second step of the strategy was to build a visual identity that would be relevant to the new target audience with keeping in mind the bigger & hidden objectives.

Organic Beauty

Anti-ageing

Skincare

Makeup

Beauty