Client: Logeestico Industry: Logistics Technology (B2B & B2C) Scope: Complete redesign and development of Logeestico’s website to clearly communicate its logistics SaaS ecosystem. The project focused on refining the information architecture, UX flow, and brand storytelling across feature and solution pages for businesses and individuals. Duration: 3 weeks

Logeestico is a modern logistics management system designed to help businesses and individuals streamline their operations through a unified platform. The goal was to create a scalable, user-centric website that clearly communicates the brand’s multi-audience offerings, making complex logistics processes feel simple, accessible, and trustworthy.

Logistics is often perceived as complex, full of jargon, fragmented systems, and slow workflows. The challenge was to simplify a robust, feature-heavy backend into a clear, engaging web experience that serves both large enterprises and everyday users, without compromising on depth, clarity, or brand credibility.

I started by mapping out user journeys for Logeestico’s three key audiences: enterprises, non-traditional businesses, and individual users. This formed the foundation for the site’s information architecture and content flow. Using a minimal, modular design system, I focused on structure and scalability, ensuring that each product capability was easy to navigate and visually cohesive. Subtle microinteractions, intuitive iconography, and generous whitespace enhanced comprehension, while clear typography guided users seamlessly through each section.

The final experience strikes a balance between professionalism and simplicity, positioning Logeestico as a forward-thinking logistics partner. The redesigned website delivers improved usability, stronger brand perception, and a more intuitive exploration of its product ecosystem.

Today, Logeestico’s digital presence empowers users to quickly understand its value, engage with tailored logistics solutions, and connect to the platform’s full capabilities, all in just a few intuitive clicks.

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