Clean Energy Nonprofit: Website to Drive Research, & Membership

Anush | Ex - Freshworks

Clean Energy Nonprofit: Modernizing a Website to Drive Policy, Research, and Member Engagement

Client

Confidential (NDA)

Challenge

The nonprofit’s website was content-heavy but difficult to navigate, making it hard for visitors to find research, policy updates, or membership information. The challenge was to create a clearer, more engaging website that reflected the organization’s authority in renewable energy while being accessible to policymakers, industry partners, and the public.

Solution

We redesigned the site with a focus on clarity and usability:
Information Architecture — simplified navigation across research, policy, events, and membership.
UI/UX Design — clean, professional layouts aligned with nonprofit credibility and accessibility standards.
Responsive Development — optimized for mobile and desktop to reach a broad audience.
Content Framework — modular sections for reports, news, and event updates.

Results / Impact

The new site helped the nonprofit strengthen its digital presence by:
Improving Usability — visitors can now quickly find research and initiatives.
Boosting Engagement — clearer CTAs for membership and events increased participation.
Building Credibility — modern, accessible design reflects the nonprofit’s leadership in clean energy.
Supporting Scale — modular design enables new content and initiatives to be added easily.

Industry

Nonprofit / Renewable Energy / Policy

Tags

UI/UX Design for Nonprofits
Website Redesign & Development
Information Architecture for Content-Rich Sites
Responsive Web Development
Accessibility-First Web Design
Conversion Optimization for Memberships & Events
CMS-Ready Design Systems

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Posted Oct 7, 2025

Redesigned a confidential nonprofit’s website, creating a clean, accessible, digital presence that supports policy advocacy, and member engagement.

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