Home Services SaaS | Web Dev + Search / Filter+ UI Design

Anush N

Verified

Completed work

Fullstack Engineer

UI Designer

WordPress Developer

JavaScript

Tailwind CSS

WordPress

Home Services

Project Overview

Home Services Management Software : Product Design • Design System Creation • Variable Component System • Custom Banner • Web-app Development

Client: Zenmaid

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Industry: Home Services Software industry

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Project Type: Zenmaid Magazine: Product Design + Custom Code Wordpress Development

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Tech Stack:

Design & Prototyping: Figma, Photoshop

Web Development: Wordpress (Non Elementor - Custom Code Theme development), Tailwind CSS, PhP

Analytics & Tracking: Google Tag Manager, Google Analytics

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NEW Revamp Zenmaid Magazine

Revamping ZenMaid Magazine: A Custom WordPress Blog Experience

Objective

ZenMaid, a leading maid service management software, wanted to elevate its ZenMaid Magazine, an educational hub for cleaning business owners. The goal was to create a visually engaging, user-friendly, and SEO-optimized blog platform that would:

Showcase top-performing content to drive engagement.

Improve navigation for better content discoverability.

Encourage community interaction via strategic CTAs.

Enhance performance and scalability to support their growing audience.

To achieve this, I designed and developed a fully custom WordPress blog theme, moving away from generic page builders like Elementor to ensure a lightweight, high-performance, and brand-aligned experience.

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Scope of Work

The project involved custom coding a WordPress blog theme from scratch, with a focus on:

1. Blog Home Page Redesign

Personalized content hierarchy: Strategically placed top-performing blogs and key categories.

Custom Top 5 Blog Module: Developed a unique algorithm to dynamically feature the most-read articles across categories.

CTA for Facebook Community: A persistent section encouraging readers to join the ZenMaid online community.

Optimized Pagination: A custom pagination structure displaying 15 articles per page in an intuitive grid layout.

2. Category-Specific Pages

Bespoke category pages with consistent branding.

Real-time dynamic content updates showcasing trending and recent articles.

Strategic call-to-actions to guide readers deeper into related content.

3. Individual Blog Page Enhancements

Custom engagement tracking: Integrated a dynamic views and likes counter for each post.

Table of Contents Module: Optional structured navigation for longer articles.

Quick Tip from Author Section: Flexible design templates to enhance content presentation.

Mobile Bottom Sticky Banner: CTA encouraging user action without disrupting reading flow.

4. Custom Sidebar & UX Improvements

Floating Navigation Behavior: Auto-hide menu while scrolling down and reveal on scroll up.

On-hover Interactions: Subtle animations for improved UX.

Enhanced Footer Structure: Including social media, quick links, and branding elements.

5. Performance, Security & Usability Optimization

Code-based lightweight development for fast page loading (no unnecessary plugins).

Advanced caching & image optimization to reduce load time.

Security best practices to prevent vulnerabilities.

WordPress training for the ZenMaid team to manage content seamlessly.

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Challenges

Transitioning from Elementor to Custom Code

The previous blog was built using Elementor, leading to bloated code, slower loading speeds, and poor SEO performance.

Solution: Developed a lean, modular WordPress theme without relying on page builders, ensuring long-term scalability.

Enhancing Content Discoverability

The previous structure made it difficult for readers to explore topics efficiently.

Solution: Redesigned content taxonomy, intuitive navigation, and dynamic category filters.

Balancing Aesthetics with Functionality

Needed to maintain a professional yet engaging look without overwhelming readers.

Solution: Minimalist, content-focused UI, ample white space, and custom icons.

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Strategic Solution

To address ZenMaid's specific needs, I implemented a custom blog experience centered around content engagement, performance, and SEO:

1. Smart Content Presentation

Data-driven Top 5 Blog Module displaying the most-read content.

Dynamic post previews for easy scanning and increased session duration.

2. Community-First Approach

Integrated persistent Facebook CTA modules across pages.

Designed a mobile-friendly sticky CTA banner to encourage sign-ups.

3. UX & Performance Optimization

Eliminated Elementor & unnecessary plugins for lightweight, fast performance.

Used custom caching solutions for better load speeds.

Optimized for mobile-first responsiveness.

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Results

🚀 50% Faster Load Time: Improved blog speed by eliminating Elementor and optimizing assets.

📈 Increased Engagement: The new Top 5 Blog Module resulted in higher click-through rates on featured content.

💡 Better Content Discovery: Redesigned navigation made it easier for users to explore topics, increasing average session duration.

🌍 Stronger Community Growth: Facebook group sign-ups saw a notable increase due to the strategic CTA placement.

📊 SEO Improvement: Clean code structure and optimized metadata led to better Google indexing and higher organic traffic.

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Final Thoughts

Revamping ZenMaid Magazine was more than just a redesign—it was about creating a high-performance, scalable, and engaging content hub for cleaning business owners. By focusing on custom WordPress development, data-driven content strategy, and UX-first thinking, I delivered a future-proof, conversion-optimized blog experience that aligns with ZenMaid’s mission.

Looking to transform your blog or content-driven website?

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Need a Website That Drives Results?

Let’s build a high-converting website that attracts leads and boosts conversions. Get in touch today!

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Completed work

Posted Aug 26, 2024

Zenmaid : Revamped ZenMaid Magazine with a custom WordPress theme, improving speed, engagement, SEO, and UX for better content discovery and community growth.

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Timeline

Aug 12, 2024 - Oct 2, 2024

Clients

ZenMaid