Agriculture and agro-industrial : UI/UX Design • Web Development

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Industry: Agricultural products, sustainable farming solutions, and agro-processing

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Project Type: Website Design + Development

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Design & Prototyping: Figma

Web Development: Wordpress Elementor based

Deesan Agrotech, a leading agro-industrial company, sought to enhance its digital presence with a modern, high-performing website. The goal was to effectively communicate its expertise in sustainable agriculture, showcase its diverse product offerings, and create a seamless platform for stakeholder engagement. The website needed to be intuitive, visually appealing, and optimized for lead generation, talent acquisition, and industry credibility.

The project involved designing and developing a WordPress-based website with the following key components:

Home Page: A visually engaging introduction highlighting Deesan’s mission, expertise, and impact in the agro-industrial sector.

About Us Page: A deep dive into the company’s legacy, sustainability efforts, and industry leadership.

Product Page: A structured showcase of Deesan’s agricultural products, categorized for easy navigation.

Industry Page: Insights into various industries served, reinforcing credibility and domain expertise.

Career Page: A dynamic job board with application functionality to streamline hiring.

Contact Us Page: Interactive forms and essential contact details to encourage inquiries and business development.

Complex Product Categorization: With a wide range of agricultural products, structuring the content for easy navigation was crucial.

Brand Perception & Credibility: The website needed to reflect Deesan’s legacy and industry leadership while maintaining a fresh, modern appeal.

Engagement & Lead Generation: Encouraging potential customers and partners to take action through clear CTAs was a priority.

Mobile Accessibility: Ensuring a seamless user experience across devices, especially for rural and on-the-go users.

To address these challenges, we implemented a strategic approach:

✅ 20% Increase in Organic Traffic – SEO-friendly structure led to improved search visibility. ✅ 30% Reduction in Bounce Rate – Enhanced user experience kept visitors engaged longer. ✅ Higher User Engagement – Visitors spent an average of 3+ minutes per session exploring content. ✅ 15+ Monthly Job Applications – The Careers page simplified hiring, reducing HR workload. ✅ 25% Increase in Business Inquiries – More potential clients reached out via the website.

The new Deesan Agrotech website is now a powerful tool for brand communication, lead generation, and recruitment. By blending user-friendly design with strategic functionality, the platform effectively supports Deesan’s mission to drive sustainable agricultural solutions.