Holiday Decor - Market Analysis

Conducted comprehensive research on the residential outdoor holiday decor market (B2C) in the US and internationally, specifically focusing on Christmas and Halloween. Examined and compared trends between the Great Recession (2007-09) and the last three years (pre and post-pandemic), presenting findings in an executive summary format. Performed YOY trends comparisons, competitive and customer analyses, market trend assessments, SWOT analysis, and TAM calculations for a holistic market understanding.