Sakhen is a redesigned meal planning and subscription app built for users in Saudi Arabia, catering to drivers, students, and construction workers. The new UI/UX simplifies the ordering process and enhances user experience, addressing issues of high drop-off rates in the previous version.

Food Delivery, Meal Planning, Subscription Services (Saudi Arabia)

• UI/UX Design: Figma

• Frontend: Flutter (Android & iOS)

• Backend: Node.js, MongoDB

• Payment Integration: Apple Pay, Credit Card with Subscriptions

• Notifications: Firebase Cloud Messaging (FCM)

• Analytics & Performance: Firebase Analytics for user behavior tracking

Sakhen offers weekly and monthly meal subscriptions for users who prefer a structured meal plan delivered to their doorstep. The complete UI/UX redesign and Flutter-based rebuild introduced a smooth, intuitive experience for Android and iOS users, addressing pain points in the original app.

Key Features:

1. Subscription-Based Meal Plans: Offers predefined meal plans with the option to subscribe for weekly or monthly deliveries.

2. Personalization: Allows users to choose preferred cuisines, set dietary restrictions, and customize meal plans.

3. Redesigned UI/UX: Focused on streamlining the user flow and reducing friction, particularly at the login and meal selection stages.

4. Seamless Payment Integration: Enables smooth transactions with integrated Apple Pay and credit card payments.

5. Real-Time Delivery Tracking: Provides users with real-time updates on meal deliveries.

High Drop-Off Rate:

The original app experienced a significant drop-off rate at the login and subscription stages. User interviews were conducted to identify friction points, leading to a simplified and intuitive design using Figma, resulting in a substantial increase in user engagement.

2. Tight Development Timeline:

The project required delivery within 10 days for both Android and iOS platforms. Leveraging Flutter’s cross-platform capabilities, the app was rapidly built and launched without compromising on quality.

3. Personalization & Dietary Preferences:

Customizing meal preferences while maintaining a clean interface was a challenge. The solution involved creating a user-friendly interface allowing easy selection of dietary preferences and detailed meal options, including calories and ingredients.

40% reduction in drop-off rates, significantly increasing the number of successful meal subscriptions.

Delivered within a 10-day deadline, meeting client expectations and maintaining high quality.

Positive user feedback, particularly from drivers and students, highlighting ease of use and the improved ordering process.