Sakhen is a redesigned meal planning and subscription app built for users in Saudi Arabia, catering to drivers, students, and construction workers. The new UI/UX simplifies the ordering process and enhances user experience, addressing issues of high drop-off rates in the previous version.
• Payment Integration: Apple Pay, Credit Card with Subscriptions
• Notifications: Firebase Cloud Messaging (FCM)
• Analytics & Performance: Firebase Analytics for user behavior tracking
Description
How we helped
Sakhen offers weekly and monthly meal subscriptions for users who prefer a structured meal plan delivered to their doorstep. The complete UI/UX redesign and Flutter-based rebuild introduced a smooth, intuitive experience for Android and iOS users, addressing pain points in the original app.
Key Features:
1. Subscription-Based Meal Plans: Offers predefined meal plans with the option to subscribe for weekly or monthly deliveries.
2. Personalization: Allows users to choose preferred cuisines, set dietary restrictions, and customize meal plans.
3. Redesigned UI/UX: Focused on streamlining the user flow and reducing friction, particularly at the login and meal selection stages.
4. Seamless Payment Integration: Enables smooth transactions with integrated Apple Pay and credit card payments.
5. Real-Time Delivery Tracking: Provides users with real-time updates on meal deliveries.
Challenges & Solutions
High Drop-Off Rate:
The original app experienced a significant drop-off rate at the login and subscription stages. User interviews were conducted to identify friction points, leading to a simplified and intuitive design using Figma, resulting in a substantial increase in user engagement.
2. Tight Development Timeline:
The project required delivery within 10 days for both Android and iOS platforms. Leveraging Flutter’s cross-platform capabilities, the app was rapidly built and launched without compromising on quality.
3. Personalization & Dietary Preferences:
Customizing meal preferences while maintaining a clean interface was a challenge. The solution involved creating a user-friendly interface allowing easy selection of dietary preferences and detailed meal options, including calories and ingredients.
Results
40% reduction in drop-off rates, significantly increasing the number of successful meal subscriptions.
Delivered within a 10-day deadline, meeting client expectations and maintaining high quality.
Positive user feedback, particularly from drivers and students, highlighting ease of use and the improved ordering process.
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Posted Oct 2, 2024
Sakhen: A meal planning app for weekly/monthly subscriptions with real-time delivery tracking, payment integration, and personalized meal options.