InfiniteUp.dev: Built via Claude MCP + WordPress

InfiniteUp had a website problem. For two years the site sat mostly untouched: functional enough, but not doing any real work for the business. No SEO strategy. No conversion funnel. No Arabic presence. No CMS the team could actually use.

In one week, using Claude MCP on WordPress, we rebuilt the entire thing. The site went from a static placeholder to a production marketing engine with bilingual SEO, a multi-stage conversion funnel, and a custom CMS built from the ground up.

This is the project that proved MCP isn't a toy. It's how we ship now.

The custom CMS and site architecture were built entirely through Claude MCP as the primary development tool, with Claude Code orchestrating the workflow. WordPress 7 serves as the foundation, extended with custom architecture that Claude MCP helped us build and iterate on rapidly.

What would have been weeks of traditional WordPress development collapsed into days. Theme customization, plugin configuration, custom post types, SEO infrastructure, bilingual routing: all driven through MCP-powered development sessions where we described what we needed and iterated in real time.

The whole website is an organic acquisition tool. Every page is engineered to rank, not just exist.

Proper robots directives: index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1

Site Kit by Google integration for analytics and Search Console

Optimized meta descriptions and title tags per page

WebP image format throughout for fast load times

Structured heading hierarchy for crawlability

Mobile-responsive design with proper viewport configuration

This isn't a translated site with a language toggle bolted on. English and Arabic run as fully native experiences with independent SEO strategies. Keywords, meta descriptions, Open Graph tags, and page structure differ between the two languages because the audiences search differently.

English SEO targets founders and business operators searching for app development, custom software, and AI integration in North America and globally.

Arabic SEO targets the Arabic-speaking market with localized keyword research, culturally adapted copy, and region-specific search intent.

Full Open Graph implementation with locale alternates (en_US / ar_AR), properly sized OG images (1200x630), and structured metadata for both markets.

The result: two fully optimized web presences from a single site, doubling InfiniteUp's organic reach across English and Arabic search markets.

The site segments visitors immediately with two clear paths: "I have an app idea" and "My business needs better software." From there, a four-stage ladder moves prospects forward:

Discovery call (free, 30 minutes) — lowest commitment entry point. A call with Barrett Nash.

Prototype Sprint (~2 weeks) — a clickable prototype and build roadmap. Real artifact, small commitment.

The Build — full design-through-deployment engagement.

Scale Partnership — ongoing development post-launch.

Two CTAs repeat throughout: "Book a discovery call" and "Plan your build in 2 minutes." The interactive build planner is a low-friction lead capture tool that delivers a personalized plan to the visitor's inbox before any human conversation.

Social proof is woven into the funnel with real Contra client reviews and third-party validation (National Acoustic Laboratories "Team of the Year" 2024, University of Calgary curriculum feature).

The CMS gives the team full control over content, case studies, blog posts, and page structure without developer intervention. Built entirely through Claude MCP, it lets non-technical team members publish and manage content in both English and Arabic without touching code.

The site now serves as InfiniteUp's primary client acquisition channel. It converts visitors through the discovery call and build planner funnels across both English and Arabic-speaking markets. This is the link Y Combinator has.

Visit the site: infiniteup.dev · Arabic version

Barrett Nash — MCP development, SEO strategy, conversion funnel design, content architecture

Wasim Alshadadi — UI design

Hiba Al Fayssal — QA engineering