Visual Identity for Senegal Presidential Campaign
Harry Yesioh
Problem
The Senegal presidential campaign needed a strong visual identity that could speak to a diverse, bilingual (Francophone and Anglophone) audience while standing out in a crowded and emotionally charged political landscape.
Solution
I created a clear and modern visual identity for the campaign that communicated the candidate’s vision in a way people could easily understand and connect with. By combining strong typography, culturally relevant design elements, and consistent messaging across all materials, the campaign stood out, engaged young voters, and built trust across different regions and audiences.
Lapel Pins
This project involved the design and execution of the visual identity for a Senegal presidential campaign. The goal was to translate the candidate’s vision into clear, compelling visuals that could connect with a diverse national audience, cut through political noise, and engage voters across digital and on-ground platforms.
Campaign Posters
The Strategic Design Process
Deep-Dive Research: Analyzed the political landscape, the candidate’s core vision, and regional voter concerns to establish a data-driven foundation.
Strategic Positioning: Developed a visual strategy centered on trust, clarity, and broad appeal to bridge the gap between the candidate and the electorate.
Visual Identity Development: Crafted a powerful brand system using bold typography, culturally resonant motifs, and high-impact layouts.
Multi-Platform Application: Scaled the identity seamlessly across digital platforms, traditional print, and on-ground grassroots campaign materials.
Iterative Refinement: Conducted continuous reviews and adjustments to ensure the visuals remained clear and effective as the campaign evolved.
Album cover for the campaign song
Campaign poster flyers
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Posted Feb 12, 2026
Designed a modern visual identity for a Senegal presidential campaign.
