Brand Refresh & Product Integration for Vendease

Food entrepreneurs in Africa face a fragmented supply chain, wasting hours in physical markets dealing with price volatility and inconsistent quality. Vendease needed a visual identity that matched its role as a high-tech solution to these manual, stressful bottlenecks.

I evolved the Vendease brand from a utility tool into a vibrant, tech-forward ecosystem. By refreshing the brand system and integrating it directly into the digital products, we created a seamless experience from marketing discovery to product checkout.

Brand Evolution: Updated the brand guide by introducing a vibrant color palette to the existing system, ensuring the brand felt refreshed yet recognizable.

Product Design: Collaborated with product designers to implement the updated brand system into a full redesign of the mobile app and website.

Marketing & GTM: Designed engaging social media assets and brochures to support brand communication.

Strategic Launches: Developed campaign visuals and launch assets for high-impact products, including Vendease TuckShop and the Buy Now, Pay Later feature.

The refresh unified Vendease’s digital presence, providing food business owners with a professional, reliable, and modern interface that encourages trust and business growth.