Suzuki Outdoor Campaign Design for TES

Project: Suzuki — Own Your Journey Client: The Execution Shop (TES) Role: Graphic / Visual Designer Deliverables: OOH lamppost & street-pole banners

Overview: Designed a high-impact outdoor campaign for the launch of the Suzuki low end cars to the Nigeria market. The goal was fast recognition and premium appeal in busy city traffic.

Approach: Created vertical lamppost banners optimized for quick glances. Used clean white space instead of dark automotive visuals to make the car stand out. Bold, italic serif typography added motion and lifestyle appeal, while subtle red and light-blue gradients guided the eye. Local CTAs (090SUZUKI, .ng) made the campaign memorable for commuters.