Social Media Management | Fremont Street Experience

🎯 Client's Needs Fremont Street Experience is one of Las Vegas’ most iconic entertainment destinations, known for live concerts, SlotZilla zipline, and nightly light shows. They brought me on to manage their social media presence with the goal of:

Showcasing the unique energy of Fremont Street to locals and tourists

Driving awareness and foot traffic for live events and attractions

Growing their online community through engaging, on-brand content

Maintaining consistent posting across platforms while optimizing for peak visibility

✅ Proposed Solution I developed a content strategy rooted in four key pillars: The Thrilliest (adrenaline-driven), The Explorer (hidden gems & street culture), The Socialite (nightlife & events), and The Historian (nostalgi c Fremont moments). From there, I created and scheduled daily content across Instagram, and Facebook, blending organic storytelling with promotional campaigns. I also handled community management, monitored performance through monthly reports, and worked closely with the marketing team to align social efforts with larger event promotions and campaigns.

🛠️ Tools used on this project Sprout Social — Scheduling, Engagement, Analytics Meta Business Suite — Ads + Page Management CapCut & Adobe Creative Suite — Content Editing Google Workspace — Coordination & Approvals Instagram, TikTok, Facebook — Distribution & Community

🗓️ The Process

Conducted a content audit to identify gaps and opportunities

Designed a fresh content calendar around events, concerts, and brand storytelling

Captured on-site footage (live shows, crowd energy, UGC, street performers)

Edited reels and short-form content optimized for engagement

Scheduled posts through Sprout Social, timing around peak user activity

Engaged directly with community comments and messages to foster loyalty

Pulled weekly analytics reports to refine strategy and demonstrate ROI

📈 Results

Boosted average engagement rates across Instagram + Facebook

Consistently high-performing reels showcasing concerts and UGC

+2,000 new followers during key campaigns

Increased community interaction and follower growth month over month

Helped drive awareness and attendance for Downtown Rocks concerts + special events