Social Media Strategy | Fremont Street Experience

⚡ I worked with Fremont Street Experience to develop the marketing campaign for their Downtown Rocks Free Concert Series, combining creative direction and digital strategy to generate buzz and foot traffic.

🎯 The Need - Promote a major live concert series on Fremont Street - Attract both locals and tourists with targeted campaigns - Boost attendance and digital engagement for each show

🗓️ The Process - co-lead creative direction for stage graphics, posters, and social assets - Developed + executed social strategy with peak-time scheduling - Ran Meta ads tailored for locals and out-of-town visitors - Used countdown timers + engagement tactics to build excitement

📈 The Results - Average of 6,800 attendees per show (30% above target) - 250K+ social impressions and 2K new followers -

🔦 Tools Used - Sprout Social — Scheduling + Analytics - Meta Ads Manager — Paid Campaign - MailChimp — Segmented Email Blasts - Adobe Creative Suite — Design Assets - Instagram/Facebook — Social Campaign