IG Reels Series | The Dispensary
Trashawn Young
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Posted Sep 18, 2025
Created a budtender “Top 5 Picks” Reel series to spotlight staff expertise, build trust, and drive engagement + product awareness on Instagram.
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Clients
AYR Wellness
⚡ I worked with The Dispensary (AYR Wellness) to produced a recurring Instagram Reel series spotlighting Budtenders and their top 5 product picks to build trust and drive product awareness.
🎯 The Need
- Highlight staff expertise and authenticity
- Showcase top product recommendations in an engaging format
- Increase awareness and sales of featured products
🗓️ The Process
- Conceptualized recurring "Top 5 Picks" video format
- Filmed and edited content directly in-store with Budtenders
- Optimized for Instagram Reels (captions, pacing, trending audio)
- Scheduled posts on high-traffic days for maximum reach
- Monitored engagement and tracked performance
📈 The Results
- Achieved consistently high engagement and views
- Strengthened brand personality and community trust
- Boosted customer curiosity and trial of featured products
🔦 Tools Used
- iPhone 14 Pro Max — Filming
- CapCut — Editing + Text Overlays
- Instagram Reels — Posting & Analytics