I was engaged by Maestro, an Initial Stake Pool Offering (ISPO) provider and the most advanced developer platform on Cardano, to develop a brand strategy, identity design, and introduction videos to help them communicate their solutions with investors and their audience.

Maestro's solutions focus on three key areas - Fund, Build, and Scale.

As the leading ISPO provider on Cardano, Maestro assists clients in leveraging stake pools for fundraising and community growth. Additionally, the platform provides access to powerful developer tools, enabling the seamless creation of decentralized applications (dApps) without the need for independent Cardano infrastructure. Furthermore, Maestro's optimized infrastructure allows for the scalability and innovation of dApps on the Cardano blockchain.

In addition to these core offerings, Maestro also provides enterprise solutions, including reliable Cardano infrastructure deployment and high-performance dApp implementation.

In summary, Maestro's identity, brand strategy and web design were developed to effectively communicate the company's mission and services, which centers around providing comprehensive solutions for building, scaling and funding projects on the Cardano blockchain.

Maestro, a term synonymous with mastery in an art, is the embodiment of excellence and ease in creation.

As the primary visual element of our brand, the fluid and organic lines of Maestro's design symbolize the effortless and brilliant process of creating something extraordinary, much like a conductor guiding an orchestra with their baton.

The brand represents a convergence of individuals and entities, including project builders, supporters, funders, developers and other stakeholders, united in their efforts to bring a vision to fruition. The intersections of Maestro's lines represent the embodiment of Maestro, a central hub for the collaborative efforts that drive success.

Maestro's new logo is an abstract star, inspired by the concept of reaching for the stars and achieving greatness. The star represents the brand's commitment to excellence and its aspiration to be a guiding light in the industry. With its clean lines and modern design, the logo embodies the brand's forward-thinking approach and its desire to stand out as a leader in its field.

The identity design of Maestro features flowing organic lines in a striking Steel Magenta color, while the dominant white color symbolizes even further the ease and simplicity of using Maestro's services for seamless creative experiences.

A comprehensive brand guide has been crafted and serves as a blueprint for a consistent and cohesive brand identity. By defining precise guidelines for logos, typography, colors, and visual elements, the brand guide ensures every touchpoint embodies the brand's essence, fostering a powerful and recognizable brand presence.

In addition to the main project, captivating UI elements such as icons and pictograms were created. These feature a hybrid bicolor design with minimalist shapes and are thoughtfully incorporated across Maestro's website and user dashboard, elevating the user experience.

A diverse range of creative services for the project has been provided, including:

Brand strategy

Visual identity design

Logo design

Stationery design

Advertising design

Motion design

Icon and pictogram design

Digital illustrations

Design consulting and creative direction

Check out the full project on Behance.