Ideas are the fuel that enable us to imagine better futures, while new technologies hold the promise for greater freedom, autonomy, transparency, privacy and decentralization. However, as creatives and technologists ourselves, we have seen first-hand how the gap between “what could be” and “what is” can often seem like a chasm.

When the new technology is also difficult and complicated, the flip-side of its innovative and exciting nature is the daunting fact that there are no established paths or best practices to follow. The flip-side of everyone being a pioneer is that everyone easily gets completely lost in the forest. 

Drasil aims to bridge the gap by offering solutions built by builders, for builders, removing complexity and lowering barriers to entry. Drasil aims to give those with vision, imagination and drive all tools they need to bring their projects from The Dream World into The Real World, using blockchain tehnology.

Drasil brand identity showreel

Drasil's concept revolves around the thought that every idea comes in different shapes and sizes. The visual identity design showcases a vibrant interplay of irregular shapes in different colors, symbolizing the richness and diversity of ideas that Drasil embraces.

Drasil's logo concept is a captivating fusion of the ancient Yggdrasil tree and the letter "D." It elegantly combines the symbolism of growth and connectivity from the mythical tree with the brand's initial, portraying Drasil as a flourishing and interconnected entity in its endeavors.

The identity design incorporates irregular shapes alongside a dominant black hue, where black is symbolizing the mythical essence of the Yggdrasil tree. The diverse shapes and colors further signify the richness and diversity of ideas embraced by Drasil.

One of the services offered was to help Drasil define it's Brand Story, Vision, Mission, and Personality.

Ideas are the fuel that enable us to imagine a better future.

A world where the best ideas succeed.

To empower creatives by providing the tools and know-how they need to unlock the potential of blockchain.

In addition to the main project, we also create UI elements like icons and pictograms. These icons feature a captivating hybrid bicolor design, combining elegant gradients of grey and violet with minimalist shapes. The icons will be used in Drasil's user dashboard.

A diverse range of creative services for the project has been provided, including:

Brand strategy

Visual identity design

Logo design

Stationery design

Advertising design

Motion design

Icon design

Design consulting

Check out the full project on Behance.