We partnered with an early-stage angel investing platform that wanted to make startup investing more accessible, transparent, and seamless. Their goal was ambitious: build a product that feels professional enough for seasoned investors, but friendly enough for first-timers.

They had strong deal flow and a growing community, what they needed was a product experience that matched their vision.

Angel investing platforms often feel heavy, cluttered dashboards, confusing deal rooms, and complex onboarding.

The founders wanted the opposite: something warm, clear, and easy to navigate. Our role was to design a platform where both founders and investors feel confident, informed, and comfortable taking action.

We started by understanding how angel investors actually make decisions , what builds trust, what overwhelms them, and how they move through opportunities.

With that insight, we crafted a visual identity that feels professional yet warm, avoiding the cold “finance-heavy” vibe. We redesigned all core flows: discovery, deal rooms, onboarding, updates, and commitments, to remove noise and keep users focused on one clear action at a time.

We also built an intuitive investor dashboard that gives a clean snapshot without feeling like a spreadsheet. Finally, we set up a modular design system so the platform can scale into new features with ease and consistency.

The result is a polished, trustworthy, and genuinely user-first investing platform. One that simplifies angel investing without oversimplifying it.

We love designing clean, intuitive experiences in fintech, investing, and B2B products. If you’re working on something similar, happy to chat or walk you through the full design process.