Email Template Design
Abdullah Sartaj
Case Study 1: SMRT Electric Bikes Launch Campaign
Client: SMRT
Project Type: Product Launch Email Campaign
Industry: Electric Mobility / E-Bikes
Platform: Email Marketing
Objective
The goal was to design a visually striking and informative email campaign to introduce SMRT’s new electric bike, the SMRT Thunderbolt, and encourage first-time buyers with a limited-time offer.
Design Strategy
Color Palette: Neon green and black to evoke tech-savvy, futuristic energy.
Visual Hierarchy: A bold, high-contrast layout to highlight key selling points—10x faster charging, eco-friendliness, sleek design.
Typography: Clean, bold fonts reinforce the brand's performance-focused identity.
Interactive CTA: “Ready to start your journey?” with a prominent shop button enhances click-through rate (CTR).
Imagery: Modern illustrations and realistic bike renderings emphasize innovation.
Outcome
Created an eye-catching email sequence with sections like Why Choose SMRT, Design Spotlight, and Special Offer.
Designed to improve engagement, build trust through education, and convert first-time buyers.
Ready for integration with Shopify and Mailchimp workflows.
Basketball Competition Promo
Case Study 2: Basketball Competition Promo – Sports Campaign
Client: eSports Academy
Project Type: Event Promotion Email Campaign
Industry: Sports & Training
Platform: Email + Landing Page Funnel
Objective
Drive registrations for an upcoming basketball competition while also promoting overall academy sports training programs.
Design Strategy
Color Scheme: Bold reds and blues channel the energy of competition and national sports aesthetics.
Dynamic Layout: Diagonal dividers and large typography give a feeling of motion and impact.
Imagery: Athlete photos (both action shots and posed) add credibility and emotional appeal.
Sections:
"Where Legends Are Made"
"Ball Hard, Play Harder"
"Best Player of the Season"
CTA: “Start Training Today” leads viewers to booking and contact details.
Outcome
Design built to appeal to both young athletes and their guardians.
Supports cross-platform promotion via Instagram, Facebook, and email.
Built for use in upcoming seasonal campaigns like summer camps and tournaments.
Real Estate
Case Study 3: Real Estate Buyer Journey Email Funnel
Client: Real Estate Co.
Project Type: Buyer Journey Funnel Email
Industry: Real Estate
Platform: Email Automation (Post-lead capture)
Objective
Educate and guide potential homebuyers through the steps of home ownership while building trust and encouraging consultation bookings.
Design Strategy
Palette: Modern and professional tones—purple, black, white—to reflect trust and luxury.
Header Message: “Your Key to Better Living” sets a reassuring tone for first-time buyers.
Breakdown Sections:
Why Choose Us?
You, the Process
Maximize Path to Financial Freedom
Icons & Step-by-Step Flow: Help demystify the real estate process.
Personal Touch: “From the first viewing to the final paperwork, we’re with you every step.”
Outcome
Created as part of an automated sequence triggered after user inquiry.
Built to increase lead conversion through education and transparency.
Optimized for real estate agents to customize with their local listings or contact info.
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Posted Jun 30, 2025
A visually engaging and conversion-focused email design that strengthens brand presence, captivates readers, and drives targeted actions effectively.
