Logofolio

Jordi Serrano

Art Director
Brand Designer
Graphic Designer
Adobe Illustrator
Adobe Photoshop
Refleks
Velvet
AKU
This collection showcases a selection of logos crafted during my experience as a freelance graphic designer and art director. Many of these projects were commissioned by design agencies from Tallinn, such as AKU Collective, Velvet, and Refleks. Additionally, you'll find examples of work completed directly for clients, including collaboration with the music composer Carlos Ordóñez.
Estonian Ministerial Logo. Commissioned by AKU Collective. Year: 2021
Estonian Ministerial Logo. Commissioned by AKU Collective. Year: 2021
Trusted Connectivity is an international cybersecurity organization that offers an umbrella of protection, trust, and transparency, securing the free movement of data, and enhancing the attractiveness of cross-border infrastructure investments for both the public and private sectors.
Carlos Ordóñez Visual Identity. Freelance work. Year: 2021-2022
Carlos Ordóñez Visual Identity. Freelance work. Year: 2021-2022
The main objective of this project was to create a visual identity that connects with the musical universe of Carlos Ordóñez, an electronic musician and composer based in Fuerteventura (Canary Islands, Spain). According to the artist's vision and influences, I've been developing graphics based on deconstruction, tension, avant-garde, magic, minimalism, dynamism, and asymmetry.
Hobizone' Custom Typeface and Logo. Year: 2023
Hobizone' Custom Typeface and Logo. Year: 2023
Hobizone is a RC Racing Club based in Tallinn, Estonia, specializing in drone and remote car racing. The graphic style draws heavy inspiration from racing aesthetics while infusing a playful and energetic vibe. This logo was commissioned by Velvet Design Agency.
Faculty Of Life Visual Identity. Year: 2023
Faculty Of Life Visual Identity. Year: 2023
Test assignment by Velvet, a design agency based in Tallinn, Estonia. The primary objective of this project was to establish a vibrant visual identity, infused with youthful spirit, for an international student hotel brand named "Faculty Of Life." The brand's central aspiration is to create a university housing chain that becomes a distinguished and favored presence in Eastern Europe. Their focus is on identifying and revitalizing neglected buildings which, after renovation, transform into appealing student accommodations, contributing positive economic and social enhancements to their respective neighborhoods.
Left: Logo designed for the Estonian Centre for International Development. Commissioned in 2022 by AKU Collective. ESTDEV is a government-funded foundation responsible for managing and implementing Estonia’s international development cooperation and humanitarian assistance projects.
Right: Logo redesign for the Estonian Research Council. Commissioned in 2022 by AKU Collective. The Estonian Research Council provides research and mobility grants to facilitate high-level research projects in all fields, strengthen the international competitiveness of Estonian R&D, and promote cooperation between the government, businesses, and research institutions.
Tisora Studio Logo. Freelance work. Year: 2019
Tisora Studio Logo. Freelance work. Year: 2019
Tisora Studio was my solo design practice before I concluded my role as a record label owner. Inspired by the concept of scissors-cut letters ('tisora' means 'scissors' in Catalan), I designed this logo using the GT Pressura font, a typeface by Grilli Type inspired by metal type printing —a printing technique I'm enthusiastic about—. The logo offers two alternate versions: one for vertical display (right) and another for reduced size (left).
Keila Keskus Custom Typeface and Logo. Year: 2022.
Keila Keskus Custom Typeface and Logo. Year: 2022.
Keila Keskus is a recreational and community center currently under construction in Keila, a city near Tallinn, Estonia. Its primary objective is to provide residents and visitors with a new space offering a diverse range of services. The center aims to create an inclusive, family-friendly, and recreational environment conducive to community gatherings, entertainment, and shopping. This project was commissioned by Refleks Design Agency.
An alternative proposal for Keila Keskus Visual Identity. Year: 2022
An alternative proposal for Keila Keskus Visual Identity. Year: 2022
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