Hakone Science and Technology Park

Jordi Serrano

Art Director
Brand Designer
Visual System Designer
Adobe Illustrator
Adobe Photoshop
Freelance
In 2023, I was commissioned to create a visual identity for a future science and technology park in Tallinn. The primary goal of this park was to provide a supportive environment for young high-tech enterprises and startups, with a particular emphasis on sustainability and a friendly mindset towards the environment. The park aimed to establish a network of companies offering support, guidance, and a conducive environment for organizations to establish and grow.
For this project, it was crucial to express its high-tech core while maintaining a youthful, creative, and friendly spirit. As a result, I designed a flexible system that offers a wide range of possibilities, balancing between a playful and high-tech vibe.
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