Domestica Records: A Music Company with an 80's soul

Jordi Serrano

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Art Director

Brand Designer

Adobe Creative Suite

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

The record label Domestica Records was devoted to recovering unknown demo tapes and previously unreleased electronic music, primarily from the 80s, and publishing them in vinyl format for the very first time. Thanks to the endless possibilities that this format offers, I explored and experimented with packaging, printing, and graphic concepts, with a special emphasis on artisanal printing techniques such as silkscreen, stamping, or letterpress printing to produce the artworks. My focus of attention was heavily influenced by twentieth-century avant-garde and underground visual art from the eighties, with the main source of inspiration being the graphic work of Neville Brody, particularly his creations from the 80s and early 90s.
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Posted May 14, 2024

Creative direction, art direction, brand development, and business management of a music company based in Barcelona.

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Freelance

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Art Director

Brand Designer

Adobe Creative Suite

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

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Logofolio
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CUB, Academic Innovation Center