Art direction and graphic development. Commissioned by Velvet. Project manager: Kadri Ann Mikiver. Copywriting: Nele Volbrück.

Unselected proposal for the Year of Cultural Diversity programme, organized by the Estonian Ministry of Culture to enhance the communal spirit and a sense of belonging within the country. Cultural diversity, a crucial domain of national policy, plays a pivotal role in shaping and sustaining a harmonious and stable society in Estonia.

The goal was to establish a versatile and adaptable system that is natural, welcoming, kind, considerate, and suitable for individuals coming from various languages and cultural backgrounds. This system would highlight the uniqueness of each person and recognize the importance of having different perspectives, ultimately bringing fresh possibilities into our everyday experiences.