Community Management & Social Media Performance for LUMÉ
Bammy Social
LUMÉ Skincare — Community Management & Social Media Performance
Overview
LUMÉ is a fictional modern skincare brand created for this concept project to demonstrate how strategic community management and performance tracking can support a brand's social media growth.
The project focused on creating a structured approach to audience engagement, community interaction, performance monitoring, and content optimization.
The Challenge
Beauty brands operate in highly competitive social environments where customers expect fast responses, useful information, and authentic interactions.
The key challenges identified for this concept included:
Low audience interaction
Missed opportunities in comments and DMs
Limited performance tracking
Difficulty identifying high-performing content
Need for stronger community relationships
Lack of structured engagement reporting
Goals
The project aimed to:
Increase meaningful audience engagement
Improve response management
Track social media performance
Identify content opportunities
Strengthen community relationships
Turn audience insights into content decisions
My Role
Social Media Manager · Community Manager · Performance Strategist
I developed the community engagement approach, performance tracking structure, response strategy, and reporting framework.
Research
I analyzed the types of interactions commonly generated by skincare audiences, including:
Product questions
Ingredient questions
Skin concerns
Product recommendations
Customer feedback
Purchase-related questions
Positive and negative sentiment
These insights helped shape the engagement and content strategy.
Strategy
The strategy was built around four areas:
01 — Active Engagement
Responding to comments and messages consistently while encouraging meaningful conversations.
02 — Customer Education
Using audience questions to identify topics for educational posts, Reels, and Stories.
03 — Community Building
Creating conversations around skincare routines, product experiences, preferences, and common concerns.
04 — Performance Tracking
Monitoring engagement, clicks, follower growth, comments, shares, and other relevant metrics to identify what content resonates.
Community Management
The community workflow included:
Monitoring comments
Responding to questions
Managing DMs
Identifying frequently asked questions
Encouraging conversations
Escalating customer issues when necessary
Tracking audience sentiment
Identifying content opportunities
Performance Dashboard
I created a structured dashboard to monitor:
Engagement rate
Likes
Comments
Shares
Profile visits
Link clicks
Follower growth
Response volume
Response time
Audience sentiment
This makes performance easier to understand and turns raw social data into actionable marketing insights.
Content Direction
Audience interactions were used as a source of content ideas.
For example:
Frequently asked question → Educational Reel
Repeated product question → Carousel
Customer feedback → Community post
Popular discussion → Story poll
This creates a feedback loop between community management and content strategy.
Challenges
One of the main challenges was balancing promotional communication with genuine community interaction.
The solution was to prioritize helpful responses, educational conversations, and audience-focused content rather than making every interaction sales-driven.
Another challenge was turning large amounts of social data into useful insights. A structured performance dashboard helped organize the information and identify patterns.
Tools Used
Meta Business Suite
Google Sheets
Canva
ChatGPT
Deliverables
Community management strategy
Engagement workflow
Social media performance dashboard
Audience sentiment tracking
Performance metrics framework
Content opportunity framework
Community response strategy
Results
Concept project — sample performance data
The dashboard was designed to demonstrate how social media performance could be presented and monitored:
MetricSample Result: Followers 12,480 Engagement Rate 8.7%Total Engagements 1,842 Likes 1,096 Comments 426 Shares 318 Profile Visits 287Link Clicks 164Follower Growth+ 12.4% Comments Responded 386 DMs Handled 142Avg. Response Time 18 min Positive Sentiment 91%
These figures are illustrative concept data, not verified client results.
Outcome
The project demonstrates a structured approach to managing and measuring a brand's social media community.
Rather than treating community management as simply replying to comments, the strategy connects audience interaction → insights → content → engagement → performance optimization.
Like this project
Posted Aug 31, 2026
Developed community management and performance strategies for a skincare brand.
Likes
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Views
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Timeline
May 27, 2026 - Aug 29, 2026
