Beyond Artificial – Infinia Launch Video

The Beyond Artificial – Infinia Launch Video was the centerpiece of DDN’s Beyond Artificial Launch Event, unveiling Infinia, DDN’s revolutionary AI-driven data intelligence platform. This high-impact video was designed to position DDN as the industry leader in AI and data intelligence, while reinforcing these claims through real-world case studies and endorsements from top industry partners like NVIDIA, Lenovo, and Core42.

DDN was preparing to launch Infinia, its most ambitious product to date—a next-generation Data Intelligence Platform built for the AI era. The stakes were high: position DDN as a visionary AI leader, not just a high-performance computing company. The timeline? 60 days. The ask? Create a cinematic, Apple-level launch that could excite the AI community, earn trust from industry partners, and prove that DDN was shaping the future.

We built a three-part storytelling arc designed to move the audience from curiosity to revelation to impact:

- Social teasers that sparked curiosity. We created short, cinematic trailers optimized for social channels. They were precision tools to drive registration and build anticipation. Each release amplified awareness and signaled that something transformative was coming.

- Launch storytelling anchored by executives. The original plan was to use an XR wall for immersive backdrops. On launch day, shifting scripts made live XR impractical—so we pivoted. Instead, we leaned into a large-scale screen that carried motion design and visual treatments. This gave us the flexibility to adapt while keeping the production sleek, modern, and visually engaging.

- Human vignettes. Partner soundbites and customer stories grounded the narrative, showing AI’s impact in healthcare, research, and enterprise. These moments translated abstract technology into tangible outcomes that audiences could connect with.

The overall aesthetic was intentionally cinematic and authoritative. Every frame was designed to project innovation and align DDN with the visual language of industry leaders.

The entire production, from concepting and scripting to design, animation, partner coordination, and editing, was delivered in just 60 days.

We:

- Coordinated with global partners including NVIDIA and Supermicro.

- Scripted and staged executive interviews under tight schedules.

- Built a unified design system to carry across teaser, launch, and post-event content.

- Balanced speed with craft, ensuring every creative decision supported the narrative.

The launch proved that bold creative and smart execution can translate directly into pipeline and revenue. - Creative Teasers → Demand: 3,800+ registrants signed up for the event.

- Cinematic Experience → Engagement: 2,000+ people attended live or on-demand.

- Partner Voices + Executive Trust → Pipeline: 12 new sourced opportunities worth $6M+.

- High Production Value + Syndication → Reach:

       - 3.1M streaming views via external distribution

       - 21K YouTube views (7K live, 14K on-demand)

       - 4K via The Register

       - 1K LinkedIn streaming views

Overall Influence → Business Growth: $258.3M pipeline influenced.

Every creative decision connected to an outcome: intrigue drove registrations, cinematic storytelling drove attendance, partner credibility drove deals, and syndication amplified reach. The Takeaway

Beyond Artificial wasn’t just a video. It was a launch campaign that combined high-end creative with measurable ROI—delivered in record time.

It positioned DDN as a leader in AI data intelligence, proved the power of storytelling to drive pipeline, and showed that when creative and business strategy align, the results are industry-defining.