DDN at SC24

The SC24 (Supercomputing 2024) Conference is the leading international event for high-performance computing (HPC), networking, data intelligence, and analysis. It brings together researchers, innovators, and industry leaders to explore cutting-edge advancements in computing technology and their impact on AI, scientific research, and data-driven industries. To highlight DDN’s presence at the event, a series of videos was produced to showcase key moments, amplify brand visibility, and engage the audience through social media coverage.

The main challenge was to capture the energy and significance of SC24 in a way that resonated with DDN’s audience. Given the fast-paced nature of the event, real-time content creation and quick turnaround editing were essential to keep up with live coverage. Additionally, the videos needed to balance technical depth with accessibility, ensuring that both industry experts and broader audiences could engage with the content.

To effectively tell the story of DDN’s impact at SC24, I developed a dynamic video series that included: 

- Event Recap Videos – Highlighting key moments, keynote speeches, and booth activity.

- Customer & Partner Spotlights – Featuring interviews with industry leaders discussing how DDN’s solutions drive real-world innovation.

- Behind-the-Scenes Content – Providing an inside look at DDN’s role at the event and interactions with attendees.

- Social Media Clips – Short-form content designed for high engagement across LinkedIn, Twitter, and YouTube.

The videos leveraged eye-catching motion graphics, sharp editing, and immersive sound design to maintain an engaging and professional feel. Carefully curated stock footage, live footage, and bold typography helped emphasize key messaging and position DDN as a leader in HPC.

I was the lead creative driving the SC24 video series, overseeing every aspect from concept development to final delivery. 

My responsibilities included: 

- Developing the storytelling approach and creative direction. 

- Writing scripts and key messaging points to align with DDN’s brand and event objectives.

- Editing the videos, integrating stock footage, and enhancing with motion graphics. Selecting music, sound effects, and refining sound design to create a polished final product. 

- Ensuring quick turnaround on daily event highlights for social media distribution.

- Collaborating with MMG and Fitto Tweet Video Agency partners to help capture on-site footage and assist with post-production editing for a seamless and cohesive final product.

The SC24 video series successfully elevated DDN’s presence at the event, generating increased engagement across social media platforms. The recap videos and customer spotlights received strong viewership and positive feedback, reinforcing DDN’s leadership in HPC and data intelligence. By delivering compelling, real-time content, the videos helped drive conversations, strengthen industry relationships, and enhance brand recognition in the high-performance computing community.