Amidst the pandemic, Brighthouse Financial underwent a transformative shift, transitioning into a fully remote company with the added option of a hybrid work model. Recognizing this as a significant enhancement to the array of perks offered by Brighthouse, we initiated a dynamic digital-first campaign. This campaign, comprising videos, social media posts, and ads, serves as a strategic tool to peak the interest of potential talent contemplating the prospect of joining Brighthouse. It stands as a compelling and innovative recruitment initiative.