VIDEO: Brighthouse Financial Brand in Action

On August 4, 2017, Brighthouse Financial officially became an independent company, parting ways with MetLife and making its debut on the public market under the stock symbol BHF. This transition marked the beginning of a massive undertaking—establishing a new, recognizable, and trusted brand in the highly competitive financial services industry.

The Brand in Action video was created to showcase the marketing strategy behind Brighthouse Financial’s launch and highlight the brand’s remarkable growth within its first two years. The video served as both an internal milestone marker and an external demonstration of how the company successfully built its identity, gained market traction, and reinforced its mission.

The key challenge was building a completely new brand from the ground up while ensuring:

- Brand recognition and trust in a competitive financial landscape.

- Clear differentiation from MetLife while maintaining credibility as a strong, independent company.

- A compelling narrative that visually captured the brand’s early success and momentum.

- The video needed to encapsulate the company’s transformation in a way that was both strategic and visually engaging, appealing to employees, investors, and industry professionals.

The Brand in Action video was designed to illustrate the evolution of Brighthouse Financial, from a newly established independent company to a recognized brand within the industry.

The storytelling approach included:

- A high-energy opening, setting the stage for Brighthouse Financial’s bold entrance into the market.

- Data-driven insights, showcasing marketing achievements, audience growth, and key milestones.

- Dynamic motion graphics and animations, visually reinforcing the company’s expansion.

- A timeline-driven narrative, guiding viewers through the major marketing initiatives and successes.

- Brand visuals in action, featuring ad placements, digital campaigns, social engagement, and customer touchpoints.

The video combined bold typography, modern design elements, and a fast-paced editing style, emphasizing Brighthouse’s forward-thinking approach and rapid growth.

As a key contributor to this project, I was responsible for:

- Developing the video structure and storytelling approach, ensuring a compelling and engaging narrative.

- Editing the video, integrating motion graphics and real-world brand visuals to highlight the marketing strategy.

- Designing and animating data-driven graphics, illustrating key milestones and growth metrics.

- Selecting music and sound design elements, creating an inspiring and celebratory tone.

- Collaborating with marketing and branding teams, ensuring alignment with Brighthouse Financial’s brand identity.

The Brand in Action video successfully:

- Captured the essence of Brighthouse Financial’s first two years, showcasing its evolution and market impact.

- Reinforced brand credibility, solidifying Brighthouse as a strong, independent financial services provider.

- Engaged both internal and external audiences, generating excitement among employees, stakeholders, and investors.

- Served as a key marketing asset, used in corporate presentations and brand awareness initiatives.

By combining strategic storytelling, compelling visuals, and data-driven insights, the video effectively demonstrated how Brighthouse Financial transformed from a newly independent company to an industry-recognized brand in just two years.