In 2024, we took on the challenge of designing and developing a website for Meerkat Group, a client dedicated to protecting workers in hazardous environments. Inspired by the courage of these workers, we aimed to create a digital space that reflects their bravery.

Our goal was to create a digital platform that resonates with workers in dangerous conditions. We aimed for an interactive, straightforward design, free from clutter and information overload. We wanted visitors to leave with a deep respect for these workers and an understanding of Meerkat Group's essential role in their protection.

During the discovery phase, we immersed ourselves in visual content that embodies bravery and resilience. We drew inspiration from the challenging environments where these workers operate. Through countless ideas, we identified the underground darkness, the sparks of molten metal, safety signage, and most importantly, the courageous people as our visual guides for the design.

Our design philosophy centered on boldness and simplicity, with a primary focus on the people. To immerse visitors in the underground environment, we selected a deep, dark brown color for our background. For emphasis and highlights, we chose vibrant hues inspired by the sparks of molten metal. To showcase the bravery and courage of the workers, we prominently featured images of them throughout the site. For typography, we chose a bold primary font to convey the confidence and strength of the workers. This combination helped us create a focused and clean aesthetic, enhancing the user experience without overwhelming it.

To bring Meerkat Group’s story to life, we incorporated interactive elements that captivate and engage visitors. We used an infinite marquee scroll of images to highlight the courage and difficult conditions workers often face, along with scroll-into-view and hover-reveal animations. These features add depth and engagement, making the website journey both visually appealing and interactive.

Working on the Meerkat Group website allowed us to honor the bravery of workers who face danger daily and to highlight the crucial role that Meerkat Group plays in their protection. The final product is a tribute to these heroes, showcasing their courage and the supportive framework provided by Meerkat Group.