Improve Your Video Game Copywriting: A-Z
Jade Arthur
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Digital Marketer
Gamer
Copywriter
Canva
Clickable Resources
Letter A Resource - PlayStation 2: https://www.youtube.com/watch?v=FWmAMhZC4DY&list=PPSV
Letter B Resource - Pokémon Slogan: https://gamerant.com/pokemon-original-slogan-catch-em-if-you-can/
Letter C Resource - Incentive Marketing: https://digitalmarketersworld.com/incentive-marketing/#ideas
Letter E Resource - Genesis Ad: https://www.youtube.com/watch?v=k7nsBoqJ6s8
Letter F Resource - Lollipop Chainsaw Ad: https://www.youtube.com/watch?v=NTDoGusaZSw
Letter H Resource - EA Slogan Meaning: https://soccerwhizz.com/ea-sports-its-in-the-game-meaning/
Letter I Resource - Pokémon Marketing: https://sourcemarketingmaterial.com/marketing-research/pokemon-marketing-strategy/
Letter K Resource - Onomatopoeia: https://makealivingwriting.com/onomatopoeia-examples-in-writing/
Letter M Resources - Borderlands 2: http://gpla.com/work/borderlands-2-social-campaign; https://www.behance.net/gallery/776864/Borderlands-2-Social-Media-Campaign?locale=en_US
Letter N Resource - Date Everything!: https://www.team17.com/games/date-everything/
Letter O Resource - MailChimp Marketing: https://mailchimp.com/marketing-glossary/ad-copy/#:~:text=They%20typically%20contain%20a%20headline,many%20words%20you%20can%20use.
Letter R Resource - Half-Live Alyx: https://store.steampowered.com/app/546560/HalfLife_Alyx/
Letter S Resource - Scribblenauts: https://www.amazon.com/Scribblenauts-Collection-Nintendo-DS/dp/B00AYRJD02
Letter T Resource - Emotions: https://quickframe.com/blog/emotions-make-ads-more-effective/
Letter U Resource - The Legend of Zelda: https://zelda.nintendo.com/tears-of-the-kingdom/en/features/
Letter V Resource - Racist PSP Ad: https://psupopculture.wordpress.com/2011/04/19/psp-white-is-coming/
Letter W Resource - Recipes: https://pixelatedprovisions.com/recipes/
Letter X Resource - Batman: https://store.steampowered.com/app/35140/Batman_Arkham_Asylum_Game_of_the_Year_Edition/
Letter Z Resource - Suikoden: https://www.konami.com/games/suikoden/rem/1_2/eu/en-eu/
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This PDF provides video game copywriting tips inspired by every letter of the alphabet with examples and additional resources.
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Digital Marketer
Gamer
Copywriter
Canva
Jade Arthur
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