Juicing up your copy with humor can easily fill up a thirsty gaming audience. For example, let’s say your fighting game has a mechanic where a fighter can fart in an opponent’s face to inflict damage (already a hilarious premise.) You could start your promotional copy by saying things like:

“Who knew victory smelled so bad?”

“May the fart be with you.”

“Who cares about the Hall of Fame when you could be in the Stall of Fame?”

Humor like this can make your audience chuckle and connect with their inner child (or an actual child, if that’s your demographic.) Use comedy to convert and you’ll be laughing all the way to the bank.