Typograd, a printing house based in Moscow, derives its name from the Russian words for "print" and "city." Inspired by the design aesthetics of the Soviet era, Typograd aims to be a reliable and affordable printing solution for its customers. The brand's use of orange, a vibrant and energetic color, evokes a sense of creativity, enthusiasm, and affordability, reflecting Typograd's commitment to delivering high-quality printing services at accessible prices.