Lottery | Name, Logo & Visual Identity [ project year: 2024 ]

Winngo is an exhilarating online lottery platform that offers instant winnings of super-cars and many other luxuries. The brand essence is centered around the thrill of immediate victory and the rush of speeding off in your new supercar.

The Winngo logo features a stylized 'W' that transforms into a dynamic road, symbolizing the fast lane of automotive excitement. This upward-trending path represents the progress, growth and success that our winners experience. The slogan encapsulates this ethos: 'Your Path to Success!'. The visual identity utilizes 3D lines, symbolizing the path to victory and a progress line motif. This graphical language conveys the speed and sense of achievement inherent in the Winngo experience. A vibrant color palette is employed, which evokes a sense of energy and dynamism.