Charcuterie | Logo & Packaging [ project year: 2021 ]

Ben's Best Charcuterie is a brand of kosher meat delicacies from Miami. It is as authentic as possible. Using only high-quality meat and methods that have been around for centuries, Ben’s Best is able to achieve high quality kosher charcuterie that equals any of the non-kosher charcuterie found worldwide.

The brand identity concept revolves around an illustrative depiction of the meats, which narrates the natural environment of the farms from which the products originate. The logo has a modern and progressive vibe, despite the product itself being rooted in time-honored traditions. The use of red color in the packaging and illustrations not only grabs attention but also fosters recognition as a meat product.