Clothing | Logo & Visual Identity [ project year: 2021 ]

Terzag, derived from the Armenian word for "tailor," is a contemporary clothing and outerwear brand founded by Diaspora Armenians. With a focus on delivering streetwear products, Terzag showcases the creativity, individuality, and rich Armenian heritage of its customers. Embodying the spirit of an empire, the brand's captivating slogan, "The tailors of an Empire," pays homage to the legacy of the renowned Armenian king, Tigranes the Great.

Terzag boasts a timeless and minimalistic visual style. At the heart of its brand identity lies a tailor's sewing tape measure, intricately incorporated into labels and clothing designs. The iconic letter "T" mimics the Armenian letter Դ (Դերձակ), further accentuating the brand's connection to its Armenian roots.

With Terzag, customers can expect an exquisite fusion of superior craftsmanship, modern sportswear fashion, and an authentic homage to Armenian culture.