Fitness | Logo & Visual Identity [ project year: 2019 ]

CHURCH Fitness is a modern fitness studio based in Canada, offering spin classes and bodyweight training sessions. The name CHURCH reflects the idea that this fitness club is a place of refuge, community, and connection with both others and oneself. In many ways, it has become a kind of 'church' for its attendees. This is a church you attend not only on Sundays. The style is bold, sharp, and includes a slight nod to mysticism.​​​​​​​