Printing House | Creative Concept, Logo & Visual Identity [ project year: 2020 ] The whole style of the Yerevan-based print house Krafity is built on the idea of environmental awareness and aims to "convince" you to think more environmentally when placing print orders. The symbol of the brand is a character named Drook, who becomes your friend at the print house. He has a great sense of humor, an adorable smile, and will assist you with all your orders.