A Glam You ©: Branding and Identity Development
ONUOHA UI
Brand Designer
Graphic Designer
Typographer
Adobe Illustrator
Adobe Photoshop
Slack
I designed the brand identity and guidelines for AGY®, focusing on a minimalist and clean aesthetic.
Year: 2023/2024
Client: AGY® - A Glam You.
Industry: Beauty, Fashion, Wellness.
Role: I lead the branding design process.
Services: Art Direction, Logo, Visual Identity, Packaging Design, Website.
Company Overview:
Every woman deserves to feel confident and beautiful in her skin. A Glam You® is more than just a beauty company - we're a catalyst for empowerment designed to help and support women explore and express their authentic beauty.
The Challenge We Faced
What we were up against was simple: the beauty industry is obsessed with perfection. But real life is not perfect, and neither is real beauty. We were challenged to create an identity for the brand that celebrates that, and we were breaking down many outdated rules and expectations.
How We Made It Happen
Since we were not looking for perfection, we didn't follow trends. We spent 4 weeks digging into what makes women feel confident. We studied women from various works of life, learning about their struggles and what traditional beauty standards meant to them. The more we listened and understood that it was all about owning your own story, the clearer the brand's mission became: to create a brand as unique as the woman who uses it.
Moments That Made Us Proud
There have been so many incredible moments since we completed this project, but one of them is the heartfelt feedback we got from the brand founder herself.
