Mapemond is a model for the brand and consulting industry. Over the years, they have built a perception of an unwavering commitment to helping businesses stand out, grow, and thrive while crafting strategies and identities through partnering with clients to empower their businesses to navigate their unique journeys toward profitability, sustainability, and recognition.

Mapemond reached out to me to redesign their identity. The big goal was to retain the crucial aspect of the logo's origin - the Maple Leaf, symbolizing life and inspiration; the Boat, representing the journey of brand growth; and the Sail, a nod to creativity and resilience.

With the new visual identity, we ensured these elements embody Mapemond's mission of being a wayfinder for businesses, steering them toward long-term success despite challenges.

Mapemond still serves as a trusted, dynamic force in branding, dedicated to helping businesses chart their course to greatness.