Copywriting & Cataloging For Automotive Parts Distributor
Nick Blaha
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Posted Dec 12, 2024
Product pages featuring copywriting, fitment information, technical data, and other elements of a Shopify product page.
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Clients
DC Sports
Blox Racing
Hybrid Racing
This project was a mix of product copywriting and catalog management.
Working with product/brand managers, marketing data was developed for each SKU: titles, descriptions, anchor text, photos, vehicle fitment data, and more.
From here, it was added to a PIM system in the format of Auto Care’s 'Product Information Exchange Standard' (PIES™). Once complete, this data was made available to a network of dealers for use in their storefronts.
+ dozens more!