Copywriting & Cataloging For Automotive Parts Distributor

This project was primarily product copywriting, but also included an element of catalog management. 

Working with product/brand managers, marketing data was developed for each SKU: titles, descriptions, anchor text, photos, vehicle fitment data, and other content.

From here, it was added to a PIM system formatted using Auto Care’s Product Information Exchange Standard (PIES™). Once complete, this data was made available to a network of distributors for use in their storefronts.

+ dozens more!