Tasty X Castello: Dining In The Dark Experience

Working with BuzzFeed Digital & Tasty Oz, we created a bespoke immersive dining experience for the client Castello Cheese.

The activation invited a mix of food influencers and competition winners to take part in the dining experience using all senses - except sight. Blindfolded in a darkened venue allowing taste, smell and touch to guide them through a guided food sensation.

As the creative producer of this project, I worked with the team at Val Morgan / Buzzfeed, to curate this experience in every way.

This included:

Working with our chef to create a specific menu encompassing key cheeses from the host brand.

Flexing my graphic design skills to create the branded menu, eyemasks and signage.

Styling and building the entrance photo-op for clients and guests to commemorate the experience.

And, of course, producing the event and running logistics on the night.