Cayambe — Branding

Cayambe Hutmanufaktur, is an international brand, with more than 15 years of producing exclusive headwear for the global market. Their Spring – Summer Collection reflects the quality of the original Panama Hat, combining modern and classic design suitable for every lifestyle. Considered a Cultural Heritage of Humanity, this piece of art has been done for centuries by Ecuadorian Artisans, and is considered one of the most valuable heritage in the art of weaving Hats.

Cayambe is a luxury headwear brand that exports genuine Ecuadorian Panama Hats everywhere. For many years, they have been working without visual consistency by keeping as their signature the shape of a man wearing a hat. For the rebranding design, new logo based on the man with the hat, colours and fonts needed to be explored + Concept and development of SS19 Campaign including Photo-shooting, Production, Postproduction and Layout Design.

Goals/Requirements: • Rebranding keeping the idea of the man shape wearing a hat • Shooting with low budget • Catalog Design

I searched for models and exchange them free premium hat as a collaboration and client agreed.

I was the photographer of the shooting and retoucher, it was a great experience for me as it was my first time for me being the photographer myself.

Client was happy with the branding itself, the catalog design and the shooting.

Alejandro Terán CEO